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Advertising with the use of POS materials began to develop with the beginning of trade and the need to present the offered products. Today it is one of the most common forms of advertising used by companies and enterprises. It gives the opportunity to quickly and effectively reach a large number of customers . Due to its nature, advertising with the use of POS materials is very important in the success of important marketing processes used by companies and advertising agencies. However, in order for the advertisement to fulfill its role, it is necessary to take care of the interesting visual form of the POS materials, which will properly reflect the advertiser's profile. The materials must attract the attention and eyes of the recipients and be as attractive as possible for them.

Wir bedrucken POS- Materialien (Point of Sale) auf Karton, also alle bekannten Werbemittel, die außerhalb der Massenmedien (BTL – Below the Line) zum Einsatz kommen. Dabei handelt es sich in erster Linie um auf Karton gedruckte Plakate, Prospekte, Aufkleber und andere Werbemittel, die sich direkt an den Kunden richten .